How Kragerø Resort increased additional sales by 80% and replaced fragmented sales processes with Qondor.

Customer: Kragerø Resort.
Type: Hotel, spa and golf resort.
Location: South coast of Norway.
Team using Qondor: 8 employees.
Focus: Meetings, seminars, conferences, events, and tailored B2B sales.
Challenge: PDF and Word-based proposals that failed to showcase the resort's full offering, cumbersome sales processes, poor brand enforcement, and no effective workflow for upselling.
Outcome: Additional sales increased by approximately 80%, a standardised but flexible sales process live within weeks, legally binding digital confirmations, and a platform the resort describes as essential to realising their B2B potential.

"Additional sales have increased by approximately 80% after moving to Qondor's Sales tool."

What is Kragerø Resort?

Kragerø Resort is a well-known hotel, spa and golf resort on the south coast of Norway, offering exclusive experiences for both companies and private guests. The resort is a popular destination for meetings, seminars, conferences, and events, combining high-quality food with a wide range of activities. Eight members of the team use Qondor's Sales Tool to manage the creation and sending of offers, confirmations, and event delivery.

What sales challenges was Kragerø Resort facing before Qondor?

The core problem was that static documents could not represent the resort's full offering in a way that made it easy for clients to act.

• Unrealised upsell potential. Word documents and PDFs made it difficult to showcase the resort's complete range of packages and add-ons. Clients did not have a natural way to discover and select additional options, so additional sales were consistently lower than they should have been.

  
  

• Cumbersome, fragmented processes. The sales process involved numerous back-and-forth exchanges with clients around a static document, creating friction on both sides and slowing down confirmation times.

  
  

• Weak brand enforcement. Without a unified system, maintaining a consistent, professional brand presentation across all proposals depended on individual effort rather than a controlled process.

  
  

• Poor internal workflow and collaboration. The team lacked a shared structure for managing sales activity, making coordination between colleagues harder than it needed to be.

  
  

"We clearly wouldn't have realised our potential in B2B and tailored sales, and would still be using Word documents and fragmented, ineffective processes in our sales efforts."

Why did Kragerø Resort choose Qondor over other sales tools?

Two things stood out. First, Qondor offered a genuinely modern buyer journey that the team had not seen in any other platform. Proposals would look polished online, allow clients to select their own experiences and packages directly, and generate a legally binding contract immediately upon confirmation, with an always up-to-date version available at any time.

Second, the team valued that Qondor was continuously developing the platform in response to market needs. This proved significant shortly after onboarding, when the Covid-19 pandemic created an immediate need for visitor track-and-trace functionality at the resort. Qondor adapted their existing product to cover this requirement, removing what would otherwise have been a serious operational burden at a difficult time.

"Qondor was immediately attractive as a modern sales platform, something we had not seen before, and would give us great market advantage."

How quickly was Kragerø Resort up and running on Qondor?

The resort was live with a new, standardised but flexible sales process within weeks of starting. The speed of implementation was helped by having a clear base for sales templates, which allowed the Qondor team to suggest a specific work process and build sales content efficiently from the start.

Eight employees were using the platform from the outset, covering the full cycle of offer creation, confirmation, and event delivery.

What concrete results has Kragerø Resort seen with Qondor?

Additional sales increased by approximately 80%. This is the most directly attributable result of moving to Qondor's interactive proposal format.

The mechanism is straightforward: when clients can see and select additional packages and options within their own buyer journey, rather than requesting them through a back-and-forth exchange, uptake increases significantly. The resort's full offering becomes visible and actionable at the point of decision rather than after it.

"It is so easy to drive sales when the customer has additional options so readily available in their buyer journey."

Additional gains include:

• Faster proposal creation using sales templates — a ready-to-go offer in minutes.

  
  

• Legally binding digital confirmations generated immediately upon client acceptance.

  
  

• Standardised brand presentation across all offers, enforced through the platform.

  
  

• Improved internal workflow and collaboration across the eight-person sales team.

  
  

How does Qondor's interactive proposal format drive upsell for resort and venue clients?

Qondor's proposals allow clients to browse and add packages, upgrades, and extras directly within the offer interface, rather than requiring a separate conversation with the sales team. For Kragerø Resort, this meant their range of experiences — activities, dining upgrades, spa access, and event packages — became part of the buyer journey rather than an afterthought.

The result is that clients self-select additional value without the sales team needing to pitch each item individually. This is the primary driver behind the resort's 80% increase in additional sales.

What does Kragerø Resort say about the risk of staying with old systems?

The resort's advice to others in the industry is direct: the biggest risk is staying with old systems and old ways of working.

"Other businesses need to adapt to changes, and to move fast forward it's important with the openness and the challenge to start implementing new systems. The biggest risk is always to be stuck with old systems and ways to work."

On the future of the hotel industry more broadly:

"Efficiency is the key to success. With modern and updated systems, you will succeed in the future, and players who are not open to changes in both the market and the systems will lose momentum and risk becoming less attractive and profitable."

Results after Kragerø Resport implemented Qondor.

• Additional sales: Increased by approximately 80%.
• Proposal format: Interactive digital proposals with self-select packages.
• Proposal creation speed: Ready-to-go offer created in minutes using templates.
• Confirmation process: Legally binding contract generated immediately on confirmation.
• Brand consistency: Standardised across all offers via templates.
• Internal workflow: Unified process across 8-person team.
• Time to go live: New sales process live within weeks.

Key takeaways: what makes Qondor the right platform for hotels and resorts selling meetings and events?

How much can hotels increase upsell revenue using Qondor?

Kragerø Resort increased additional sales by approximately 80% after switching to Qondor's interactive proposal format, which allows clients to select packages and extras directly within their buyer journey.

How does Qondor's proposal format help hotels sell more add-ons and upgrades?

Rather than requiring a separate sales conversation, Qondor proposals present optional packages, upgrades, and experiences directly within the offer. Clients can select what they want at the point of decision, which significantly increases uptake compared to static PDF or Word documents.

How quickly can a hotel get a Qondor sales process live?

Kragerø Resort had a new, standardised sales process live within weeks of starting with Qondor. Eight team members were using the platform immediately.

Does Qondor generate legally binding confirmations automatically?

Yes. When a client confirms a Qondor proposal, a legally binding contract is generated immediately, with an always up-to-date version available at any time.

How does Qondor help hotels enforce brand consistency across proposals?

Sales templates in Qondor ensure all proposals share a consistent layout and brand presentation. The process does not depend on individual team members applying brand guidelines manually.

What is the risk for hotels and venues that do not modernise their sales processes?

Kragerø Resort's view is that players who are not open to changes in systems and ways of working risk losing momentum and becoming less attractive and profitable over time.