The future of sustainability in the Meetings and Events industry.

As the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry evolves, sustainability has shifted from being a "nice-to-have" to a critical component of success. Driven by increasing regulatory requirements and shifting client expectations, the pressure is on for businesses to prioritise sustainability in their operations. In this article, we explore the new directives that will reshape the MICE industry and why it's essential for companies to prepare now.

What’s changing?
Starting from 2024, the EU's Corporate Sustainability Reporting Directive (CSRD) mandated businesses, including those in the MICE sector, to report detailed sustainability data. This directive extends beyond large corporations to medium-sized enterprises, making it a requirement for event organisers, venues, and agencies to integrate sustainability reporting into their processes. Non-compliance could lead to penalties and reputational damage, making preparation crucial.

The timeline for when companies must start reporting varies based on their size and status:

• Large public-interest companies (with over 500 employees) already covered by the NFRD (Non-financial reporting directive) will start reporting in 2025, based on data collected in 2024.
• Other large companies (those meeting at least two of the following criteria: over 250 employees, €40 million in net turnover, or €20 million in total assets) will begin reporting in 2026, based on 2025 data.
• Listed SMEs will start reporting in 2027, but they can opt out until 2028.
• Privately held SMEs will be given the chance to get ahead of future mandatory requirements with voluntary reporting in 2028.

Key sustainability reporting elements include:

• Tracking carbon emissions from travel and event activities.
• Reporting energy and waste management at venues.
• Demonstrating alignment with environmental goals.

Why sustainability is critical for business success.

Sustainability is no longer just about meeting regulatory obligations—it’s about thriving in a market that increasingly values responsible business practices. Companies that integrate sustainability into their core operations are not only future proofing themselves against regulatory risks but are also positioning themselves as leaders in an industry where green credentials are becoming a key differentiator.

Client demand for sustainable practices.

There is a growing trend of clients, especially corporate and government clients, seeking partners who prioritise sustainability. Many organisations now require their event planners, venues, and travel partners to have clear sustainability initiatives in place. By demonstrating a genuine commitment to sustainability, businesses can attract and retain high-value clients who align their values with eco-friendly practices.

Strengthening brand reputation and trust.

A strong commitment to sustainability enhances brand reputation. Consumers and corporate clients alike are becoming more conscious of environmental impacts. A business that can demonstrate a proactive approach to reducing carbon footprints and promoting eco-friendly practices is likely to build stronger relationships and trust with its clients. Being seen as a sustainability leader not only differentiates you from competitors but also fosters long-term loyalty.

Cost savings through efficiency.

Sustainability initiatives often lead to significant cost reductions. Implementing measures such as energy-efficient venues, waste reduction strategies, and eco-friendly transport options can cut costs while benefiting the environment. These savings can be reinvested into other areas of your business, enhancing both operational efficiency and profitability. Sustainability doesn’t just benefit the planet—it improves your bottom line.

Regulatory compliance and futureproofing.

With regulations like the CSRD on the horizon, businesses that are already tracking and managing their environmental impact are well-positioned to comply with these new rules. Being ahead of the curve on sustainability reporting not only prevents last-minute scrambling to meet compliance but also provides opportunities for early adopters to establish themselves as trusted, transparent partners.

Preparing for the future.

As sustainability reporting becomes a regulatory requirement, businesses in the MICE industry need to start preparing now by evaluating their sustainability strategies. The ability to track, report, and optimise environmental data will soon be a baseline expectation. To future-proof your business, begin by:

Investing in technologies that simplify sustainability tracking.

To stay ahead of new sustainability requirements, event organisers and planners must invest in tools that streamline reporting processes. With technology playing a crucial role, tools like Qondor’s sustainability reporting will make it easier to track and manage essential sustainability metrics. These tools will help businesses not only comply with regulations but also provide valuable insights for improving operations.

Partnering with eco-friendly suppliers and venues.

Sustainability isn’t something you can achieve alone—it’s a collaborative effort. Start evaluating your supply chain and partner with venues, suppliers, and contractors who share your commitment to green practices. Working with eco-friendly partners allows you to offer comprehensive sustainable event solutions, enhancing your value proposition and appeal to clients who prioritise environmental responsibility.

Engaging with stakeholders to create a sustainability plan that meets industry expectations.

Sustainability needs to be a strategic priority, not just an operational one. Work with your team to set clear, measurable sustainability goals. This could involve reducing waste by a certain percentage, lowering energy consumption, or committing to a carbon-neutral event strategy. By embedding sustainability into your company’s culture and operations, you can ensure that everyone is aligned with your long-term objectives.

Communicate your sustainability efforts.

Transparency is key. Make sure your clients know about your sustainability initiatives and how they align with their own values. Use sustainability as a selling point, showing that your company is committed to reducing environmental impacts and helping clients do the same. Having clear sustainability goals and demonstrating your achievements will give you a competitive advantage in a market that increasingly values eco-conscious partners.

Conclusion.

As sustainability takes centre stage, the MICE industry faces a transformative opportunity. By embedding sustainability into the heart of operations, businesses can meet new regulatory requirements, improve customer relationships, and future-proof their success. Get ahead of the game by prioritising sustainability today.