A beginner’s guide to Meetings and Events Management platforms

December 3, 2024

If you’re navigating the fast-paced world of meetings and events, you already know the challenges: juggling budgets, attendees, vendors, and last-minute changes, all while aiming to deliver a seamless experience. Enter meetings and events management platforms—your all-in-one solution to streamline the chaos and elevate your operations.

In this beginner’s guide, we’ll explore everything you need to know about these platforms, some of the key players in the industry, and how to choose the right one for your business.

What are Meetings & Events Management platforms?

Meetings and events management platforms are software solutions designed to simplify the planning, execution, and analysis of events, whether virtual, hybrid, or in-person. These platforms integrate tools for project management, attendee registration, budgeting, and more, giving event professionals complete control over every detail.

Think of them as the central hub for all your event needs, reducing the need for multiple tools and manual processes.

Why do you need one?

Without the right tools, event planning can become overwhelming, time-consuming, and prone to errors. A meetings and events management platform solves these issues by offering:

Top features to look for

When choosing a meetings and events management platform, consider the following key features:

Registration & attendee management

A smooth registration process sets the tone for your entire event. The best tools allow you to create fully customised registration forms tailored to your brand and event needs. These forms should be intuitive for attendees and flexible enough to collect all necessary data, from dietary preferences to session selections. Beyond registration, advanced tools let you track attendance, manage payments in multiple formats (credit cards, mobile wallets, invoices), and even provide automated reminders for unpaid registrations.

Budgeting & cost control

Events come with tight budgets and high stakes, which makes real-time cost tracking essential. The right platform allows you to maintain a comprehensive view of expenses, from vendor invoices to unexpected costs, helping you make informed financial decisions on the fly. Features like customisable budget templates and automated cost alerts ensure you stay within budget without compromising on quality.

Proposal creation & sales tools

Winning business starts with creating a lasting first impression, and that’s where polished proposals come into play. Look for platforms that make proposal creation quick, easy, and visually stunning, allowing you to craft tailored offers that resonate with clients. Automated templates, dynamic pricing, and real-time editing capabilities save you hours while ensuring professional results. For instance, Qondor lets you send interactive, branded proposals directly to clients, complete with built-in e-signature functionality, speeding up approvals and helping you close deals faster than ever.

Analytics & reporting

Data is the backbone of any successful event strategy. Advanced analytics tools enable you to measure key performance indicators (KPIs) like attendance rates, engagement levels, and ROI. These insights not only help you evaluate your event’s success but also highlight areas for improvement, guiding your future planning. Look for platforms with intuitive dashboards that give you an at-a-glance view of your event’s performance while offering detailed reports that help justify your ROI to stakeholders.

Integration capabilities:

No platform should operate in isolation. Choose tools that integrate seamlessly with your existing tech stack to streamline workflows. A well-connected platform should help in reducing manual data entry and ensuring your tools communicate effectively. For example, Qondor stands out with its API integrations for systems like SAP and SuperOffice, enabling you to synchronise data effortlessly and create a unified system that saves time and enhances productivity.

Some key players in the industry

Qondor

A leader in the meetings and events space, Qondor provides end-to-end solutions tailored for meetings and events professionals. Its strengths lie in its user-friendly interface and tools that streamline workflows, making it a favourite for those who need to juggle diverse tasks efficiently. Qondor is particularly well-regarded for its ability to increase sales through seamless proposal creation, which allows users to craft polished, professional offers in minutes. This makes Qondor an excellent choice for organisations looking to improve profitability while delivering exceptional experiences.

Cvent

Cvent is a comprehensive event management platform designed for large-scale events and enterprise-level clients. Known for its robust attendee engagement tools and capabilities for virtual and hybrid events, Cvent is a strong contender for global corporations that manage complex logistical requirements. Its integrated tools for venue sourcing, registration, and reporting make it ideal for corporate events, trade shows, and conferences requiring extensive customisation and scalability.

Bizzabo

Bizzabo is a powerhouse for hybrid and virtual events, offering advanced tools to enhance attendee engagement and optimise event ROI. Its platform provides interactive features like polls, Q&A sessions, and networking capabilities that foster meaningful interactions during online or hybrid events. Bizzabo is particularly valued by event managers looking to maximise digital engagement while maintaining a professional experience for virtual attendees.

Eventbrite

Eventbrite is best known for its simplicity and accessibility, making it a popular choice for smaller-scale events like workshops, fundraisers, and community gatherings. Its intuitive platform allows independent planners and small businesses to quickly set up event pages, manage ticketing, and track attendance. While it may lack the advanced tools of enterprise-focused platforms, its user-friendly design and affordable pricing make it a go-to solution for those managing straightforward events with minimal complexity.

How to choose the right platform

Selecting the right meetings and events management platform can feel overwhelming, especially with so many options promising similar features. However, the key to making the right choice lies in understanding your unique needs and ensuring the platform you choose aligns with your goals and long-term vision. Here’s how to get started:

Define your needs

Every organisation has specific event requirements, and understanding these needs is the first step. Are you organising small team meetings that require minimal logistics, or are you managing large-scale conferences with thousands of attendees? Perhaps your focus lies in multi-day events with complex agendas, or maybe you need a tool to handle hybrid or virtual formats. Think about your event lifecycle:

  1. Do you need robust registration capabilities?
  2. Are detailed budgets and cost control a priority?
  3. Do you require seamless collaboration between different departments or vendors?

Once you’ve mapped out your requirements, look for platforms designed to meet these challenges head-on, ensuring the solution addresses the full scope of your event operations.

Consider scalability

Your business today might look very different in a year or two, and your platform should be able to grow with you. Scalability means the system can handle increasing complexity, whether that’s more users, higher attendee numbers, or expanding to manage events across multiple regions.

For instance, if you’re currently focused on internal meetings but plan to expand into large corporate conferences or international events, ensure the platform can support those transitions without losing efficiency. Look for features like customisable workflows, multi-language support, or integration capabilities that make scaling seamless.

Evaluate usability

Even the most feature-rich platform won’t benefit your team if it’s cumbersome to use. A user-friendly interface is essential, not just for your event managers but also for attendees and stakeholders who will interact with the system. Think about the learning curve for your team:

  1. Can the platform be set up quickly?
  2. Are its core features intuitive and easy to navigate?
  3. Does it provide support or training to help you get started?

A platform that aligns with your workflow saves time, reduces errors, and increases adoption across your organisation.

Budget wisely

The right platform is an investment in your events' success, but it’s important to balance features with affordability. Begin by identifying your must-have features—such as budget tracking, attendee management, or proposals—and then explore platforms that offer those within your price range.

Keep in mind that some solutions provide tiered pricing or modular systems, where you can add advanced features as your needs grow. Also, think about the long-term ROI:

  1. Will the platform save you time by automating repetitive tasks?
  2. Can it help you win more business through better proposals or attendee experiences?
  3. Does it reduce manual work, freeing up resources for higher-value activities?

By weighing these factors, you can determine whether a platform’s cost aligns with the value it brings to your operations.

The Qondor difference

Qondor is more than just software; it’s a partner in your success. With its focus on providing  a professional, customisable platform for meetings and events management, Qondor simplifies even the most complex projects. Here’s how Qondor stands out:

Meetings and events management platforms are essential tools for staying competitive in today’s market. Whether you’re organising a global event or a local seminar, Qondor transforms the way you work—saving time, streamlining processes, and empowering you to deliver exceptional results every time.

Ready to elevate your events? Qondor is trusted by industry professionals worldwide to simplify operations and drive success. Discover how Qondor can work for you.

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