Starting from April 2, 2025, the United Kingdom will implement the Electronic Travel Authorisation (ETA) system, requiring visitors from visa-exempt European countries to obtain an ETA before traveling to the UK. This new requirement aims to enhance border security and streamline the entry process.

Understanding the UK Electronic Travel Authorisation (ETA)

The UK ETA is a digital authorisation allowing eligible travellers to visit the UK for up to six months for purposes such as tourism, business, short-term study, or permitted paid engagements. It is valid for two years or until the holder's passport expires, whichever comes first, and permits multiple entries during its validity period.

Key details of the ETA:

• Eligibility: Citizens of visa-exempt European countries planning to visit the UK from April 2, 2025, will need an ETA.
• Application process: Travelers can apply online through the official UK government website or via the 'UK ETA' mobile app. The application requires personal and passport details, a valid photograph, and answers to a set of suitability questions.
• Cost: The ETA application fee is £10.
• Processing time: While many applications are approved within minutes, travellers are advised to apply at least three working days before their intended departure to accommodate any additional processing time.

Checklist for MICE industry professionals:

For professionals organising meetings, incentives, conferences, and exhibitions (MICE) involving travel to the UK, you’ll need to ensure that all participants comply with the new ETA requirements. Here's a checklist to facilitate a smooth process:

• Identify eligible travellers: Determine which participants require an ETA based on their nationality and travel dates.
• Inform participants: communicate the ETA requirement to all eligible attendees well in advance, providing guidance on the application process.
• Provide application assistance: Offer support or resources to assist participants in completing their ETA applications correctly.
• Verify ETA approvals: Collect and confirm ETA approvals from all participants before finalising travel arrangements.
• Maintain records: Keep organised records of all ETA confirmations to ensure compliance and address any issues promptly.

How Qondor helps you communicate ETA requirements to attendees

With the introduction of the UK’s Electronic Travel Authorisation (ETA) system from April 2, 2025, ensuring that all attendees are aware of and comply with the new rules is now a critical part of event planning.

This is where Qondor makes the process seamless. Instead of manually chasing attendees and sending out scattered emails, Qondor allows you to automate and centralise all communication regarding ETA requirements—ensuring that no participant is left uninformed.

With Qondor, you can set up automated notifications that instantly inform participants about the ETA requirement. Whether it’s an initial announcement, a step-by-step guide on how to apply, or a reminder before the deadline, Qondor ensures consistent, clear messaging without extra manual work.

• Pre-event notifications: Send an automated welcome email or SMS informing all attendees about the ETA requirement as soon as they register for the event.
• Step-by-step guidance: Include detailed instructions on how to apply, links to official government resources, and key deadlines.
• Automated reminders: Schedule follow-up messages to remind attendees to complete their ETA application before their trip.
• Personalised messaging and group updates: Not every attendee will need an ETA, and Qondor allows you to segment your audience and send tailored messages. Filter attendees based on nationality to ensure that only those who need an ETA receive relevant information.

Conclusion

The introduction of the UK's ETA system marks a significant change for European travellers starting April 2, 2025. For MICE industry professionals, staying informed and proactively managing these requirements is essential to ensure smooth and successful events. Utilising platforms like Qondor can greatly enhance your ability to adapt to these changes, providing your participants with a hassle-free travel experience and reinforcing your reputation for meticulous event planning.

Ready to take the leap? Get in touch and we’ll show you how to bring order to chaos through Qondor.

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